A Commercially Proven System For Consistent Sales Performance

The story behind the brand

Developed by Matt Sykes, author, podcast host, public speaker and Sales Professional

About Matt

Matt Sykes founded Salescadence on a simple belief: buyers avoid risk. His work helps B2B businesses reduce buyer-risk at the moments decisions are made, turning inconsistent, personality-driven selling into predictable sales team performance.

The result is greater deal momentum, better decision-making and leadership-level confidence that revenue growth is predictable and repeatable rather than accidental.

Matt is the driving force behind Salescadence, built on the principle that sales should feel human, not forced.

SalesCadence Podcast

Sales is not a job title, it is a mindset.

Whether you realise it or not, everyone is selling something, every single day.

Since 2018, we have been sharing sales stories, knowledge, and hard-earned wisdom. Each insight comes from real experiences, not theory.

If you share our belief, the episodes below will resonate with you.

Matt's Writing

Shifting perspectives

Matt is a two-times author of Converted and Sales Glue. Both books focus on building sales systems to help people buy more of what you sell.

Matt’s vision is to convert the often unpopular, stereotypical image of salespeople into one where they’re recognised for the value they bring to the customers they serve and are seen as a force for good.

Public speaking

Sales insight - Real stories from the front line

What works, what doesn’t, and why. You’ll leave with a clearer view of how buyers think, and the confidence to help more people buy what you sell, more consistently.

Bring energy, perspective, and real-world buyer insight to your next sales kick-off event.